Hair Color Trends

Your hair color makes a statement and reflects your style. In 2025 the hottest trends range from fiery reds to soft pastels and natural tones. You will find a shade that suits your personality and keeps you ahead of the curve.

Vibrant Reds

Deep cherry and copper hues deliver bold impact
Oxidative dyes ensure durable, full grey coverage (Salerm)
Perfect for medium to olive skin tones seeking a warm glow

Cool Pastels

Lavender, icy blue and blush pink offer a fashion-forward twist
Achieved with high-lift lightening powders such as Blust On Vegan Powder (ammonia-free, lifts up to 7 tones) (Blust On)
Best on pre-lightened hair for authentic pastel payoff

Natural Blondes

Creamy beige and honey blonde remain timeless
Use Blond Powder by Blust On to lift up to 9 tones while respecting hair structure (Blust On)
Balayage and babylight techniques add dimension without harsh regrowth

Rich Brunettes

Espresso, chestnut and mocha shades shine with depth
Permanent dyes penetrate the cortex for lasting tone (Salerm)
Low-maintenance root touch-ups keep brown hues looking seamless

Choosing Your Shade

Selecting the right hue goes beyond trend chasing. You want a shade that flatters your skin, fits your lifestyle and works with your natural undertones.

Skin Tone Considerations

Cool undertones suit ash blondes, berries and true blacks
Warm undertones glow with golden blondes, copper reds and warm browns
Neutral undertones can experiment across the spectrum

Lifestyle and Maintenance

Bold reds and pastels require frequent touch-ups and color-safe care
Natural blondes and brunettes fade more gracefully
Factor in salon visits or at-home protocols before committing

Permanent vs Demi-Permanent

Permanent and demi-permanent dyes each offer distinct benefits. Use this overview to match your goals with the right formula.

Feature	Permanent Dyes	Demi-Permanent Dyes
Penetration	Deep into cortex through cuticle scales (Salerm)	Surface deposit without full cuticle lift
Longevity	Indefinite until new growth appears	Fades gradually over 6–12 shampoos
Grey Coverage	100 percent	Light to moderate
Chemical Mix	Requires oxidant and alkali	Often ammonia-free, gentler
Ideal Use	Cover grey, dramatic tone change	Tone refresh, boost shine

How Permanent Dyes Work

Permanent—or oxidative—dyes rely on cosmetic active ingredients that penetrate the hair cortex. An oxidant and an alkali trigger a chemical reaction that builds long-lasting color molecules inside the shaft. You only need to touch up roots as your hair grows (Salerm).

Benefits of Demi-Permanent

Demi-permanent options deposit pigment on the hair surface. They require no harsh lift and wash out over time, making them ideal for tone corrections, refreshing faded color or experimenting without full commitment.

Top Professional Lines

Professional formulas deliver reliable, vibrant results and often include hair-care benefits you can’t get from drugstore brands.

Blust On PRO

Shortens processing time by 70 percent with fast-action technology (Blust On)
pH-balanced and enriched with hydrolyzed keratin, argan oil and provitamin B5 for strength and shine
Lightening powders: Vegan Powder (up to 7 tones) and Blond Powder (up to 9 tones)
Developer range from 5V to 40V, including 27V Fast Action Color Generator for full results in 10 minutes

Keyra Colors

Permanent formula combines keratin and natural actives to cover 100 percent gray hair and lift up to 4 tones (Keyra Colors)
Vibrant long-lasting shine that respects hair fiber and scalp health
Complementary hair-care line for colored hair: pH Acid Shampoo, immediate action mask and frizz-reducing conditioner
Keyra Hair Style spray range adds lasting volume, flexibility and movement

Preparing and Applying

Proper prep and application are crucial for achieving your dream shade and maintaining hair health.

Pre-Color Care

Use a clarifying shampoo 48 hours before coloring to remove residue
Deep-condition dry or damaged hair to create an even base
Perform a strand test to preview tone and check for sensitivity

At-Home vs Salon Application

At-home kits can be cost-effective but risk uneven coverage
Salon appointments ensure professional mixing ratios, precise application and expert aftercare advice
Factor in processing time, developer strength and product brand when deciding

Caring for Colored Hair

Once you’ve achieved your perfect hue, follow a targeted routine to keep it vibrant and healthy.

Shampoo and Conditioner

Choose pH-balanced, sulfate-free formulas designed for color care
Incorporate products like the Keyra pH Acid Shampoo to neutralize chemical residues (Keyra Colors)
Condition deeply once or twice a week to maintain shine

Styling Tips

Use a heat protectant before any hot-tool styling
Limit washing to preserve pigments and avoid over-drying
Schedule a gloss or glaze treatment every 6–8 weeks for extra vibrancy

Frequently Asked Questions

What Is The Most Popular Hair Color Right Now?

Vibrant reds and warm brunettes lead the trend charts, backed by professional oxidative formulas for lasting intensity.

How Often Should You Touch Up Roots?

For permanent dyes plan a root refresh every 4–6 weeks. Demi-permanent users can wait 8–12 weeks before reapplying.

Can You Switch Between Permanent And Demi-Permanent Color?

Yes, you can alternate. Wait until previous color fades to avoid buildup and ensure accurate tone.

Is Ammonia-Free Powder Better For Sensitive Scalps?

Ammonia-free options like Blust On Vegan Powder are gentler and less irritating for sensitive clients (Blust On).

How Do You Keep Hair Color From Fading?-What is the hottest hair color right now?

Wash with cool water and color-safe shampoo
Use UV-protective styling products
Limit heat styling and chlorine exposure
Book regular gloss treatments for renewed vibrancy